Annual report 2010
Read the latest Annual Report from Metro International and download in PDF format
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About Metro
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Meet the Metropolitans!
Man made the city, but now the city is shaping man. Rapid urbanisation in conjunction with the effects of globalisation give rise to a global class of citizens who share a mindset and a set of values related to urban living. We call this the Metropolitan mindset.Created by Metro International, the world’s largest urban newspaper and business intelligence firm United Minds, the Metropolitan Report is based on 15,000 interviews in 30 cities across the world. We ask them about everything from plastic surgery and casual sex to freedom of expression and social media habits.
This report will give you an invaluable insight into the mind and lifestyle of the 21st century city dwellers.
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Facts & Figures
Metro has been awarded:
- ‘Newspaper of the Year 2009’, by Festival of Media Awards
- ‘World’s Largest International Newspaper’, by Guinness World Records
- Over 17 million people read Metro each day*
- 66% of Metro readers are aged 18-39 years old
- 74% are employed
- 48% went to University
- Metro has over 37 million readers a week
- Metro has over 67 editions in 22 countries
- Metro is published in 15 languages around the world
Source: NRSs (2010-11), GMS 2008 (GfK)
* Metro International only.Over 25 million daily readers including commercial partners
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